— PROJECT NAME

CAITY BASER – CREATIVE CAMPAIGN

— ROLE

ART DIRECTION

GRAPHIC DESIGN

ILLUSTRATION

CREATIVE DIRECTION

MOTION GFX

— DATE

20.06.2021

We were brought on board to creatively direct and create the design and animated assets for new musician Caity Baser

for her debut EP // Mixtape with Chosen Music and Future Cut.

This included 5 Artworks for each single, animated content for social media, official animated visualisers for each

track, social media banners and advertising campaign assets and videos for Spotify, Instagram, TikTok and Youtube.

Running over 6 months, we created a fully identifiable campaign for Caity + Chosen Music that is now the bold, bright

and fun aesthetic that compliments Caity's tongue-in-cheek lyrical style and infectious personality.